Two-thirds (66%) of knowledge workers said that their personal use of AI has increased the trust they have in using AI tools at work, according to Salesforce.
The company said that with increasing personal use, the time is ripe for enterprises in ASEAN to drive enterprise AI adoption and value by creating an AI-fluent workforce.
With trust in AI on the rise, 69% of knowledge workers in ASEAN also said that their personal use of AI has increased their confidence in using AI tools at work.
This trust and confidence in using AI tools at work is the highest among Gen Z, with 72% report having high confidence in AI and 69% saying they have high trust in AI.
These are based on a survey conducted by YouGov and commissioned by Salesforce, covering 4,062 knowledge workers across ASEAN including Singapore, Indonesia, Thailand, and the Philippines.